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The Goal, by Eliyahu M. Goldratt
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Revised third edition!
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."
This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.
- Sales Rank: #790237 in Books
- Published on: 2000-11-13
- Released on: 2000-11-13
- Formats: Audiobook, Unabridged
- Original language: English
- Number of items: 9
- Dimensions: 6.00" h x 1.52" w x 5.10" l,
- Running time: 37800 seconds
- Binding: Audio CD
From Library Journal
Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah's field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections.
- Melody A. Moxley, Rowan P.L., Salisbury, N.C.
Copyright 1993 Reed Business Information, Inc.
About the Author
Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.
From AudioFile
In a business text disguised as a novel, a remarkable cast of actors dramatizes a fascinating tale of discovery and redemption. In the story, the manager of a troubled plant learns from a mathematician turned consultant that many of his management practices and economic assumptions are faulty. After he retools his thinking, he convinces everyone else at the factory to get with the new program. The story's flow is slowed by extraneous dialogue and subplots, but it's still a good story and a captivating format for serving up the author's message--that businesses weighed down by archaic habits can be wildly profitable when fresh mathematical methods are implemented with courageous persistence. T.W. � AudioFile 2001, Portland, Maine-- Copyright � AudioFile, Portland, Maine
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Book!
By Duane M. Mcallen
All Production Managers should read........Helps you every day ... Great reference book your production Managers. I would love to have upper management read so they have a better understanding of what goes on, on the production floor......
0 of 0 people found the following review helpful.
Excellent Business Fable
By W Alexander Hodges
One of the greatest business fables of all time. Easy and fun to read. Helps to you to understand how practice lean practices are.
0 of 0 people found the following review helpful.
Loved this audio
By tringo
Loved this audio, made perfect sense. I would recommend to others. Really enjoyed listening to it and made me think about how to apply these principles on the job.
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